Basic Details

Types of Type App Icon

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Developer: Amanda Lui
Based in Los Angeles, California

Release date: December 11, 2013

Platform: Apple App Store

Device: Apple iPad


Price: $0.99


Types of Type is an iPad publication that explores the relationship between English and Korean typography. It includes a brief history of the English and Korean alphabets and compares the written structures of both languages. Also included is a cultural look at typography. The publication is written in English with Korean examples and welcomes those who do not know Korean, but would like to learn more. Types of Type was written, designed, and produced by Amanda Lui at CalArts, 2013.


Types of Type was created by Amanda Lui as one of her final projects at CalArts. It looks at typography from a new perspective by comparing English and Korean typography. By looking at type from a foreign viewpoint (i.e. Korean type) readers can distance themselves from English typography. This allows for a pure analysis of type without any preconceptions.


Download all images as a .zip (1.5MB)

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About Amanda Lui

Amanda Lui graduated from CalArts with a major in Graphic Design and a minor in Cultural Studies. She was born and raised in Southern California (and she is Chinese-American). She enjoys designing for screen-based media such as the the web, the iPad, and other touch screen interfaces. Currently she is working at Disney Imagineering in Glendale, California.


Amanda can be contacted at